Mānuka Honey: Facts vs. Fiction “Marketing Myth-Busting!”

Mānuka honey has become one of the most talked-about natural products in the world. With that, popularity has come confusion, bold claims, and plenty of misinformation.

At M&H Mānuka Honey, we believe informed customers make better choices. Let’s separate fact from fiction and take a closer look at some of the most common mānuka honey myths.

Myth 1: All Mānuka Honey Is the Same

This is one of the biggest misconceptions. Not all mānuka honey is created equal.

Genuine New Zealand mānuka honey varies based on where it is harvested, the concentration of naturally occurring compounds, and how it is tested and certified. Strength levels differ, and so does quality.

Authentic producers clearly label their honey and back it with testing. If a product lacks transparency, it is worth asking why.

Myth 2: Any Honey Labelled “Mānuka” Is Authentic

The word “mānuka” has been widely used in global markets, sometimes incorrectly. True mānuka honey must meet New Zealand’s strict scientific definition and export standards.

The Ministry for Primary Industries requires multiple tests to confirm authenticity before honey can be labelled and sold as New Zealand mānuka honey overseas.

This protects consumers and ensures genuine producers are not undercut by misleading products.
More information on authenticity standards is available at The Ministry for Primary Industries.

Myth 3: Higher Numbers Always Mean Better Honey

Many people assume that higher strength ratings automatically mean superior honey. While strength can indicate higher concentrations of certain natural compounds, it does not necessarily make one honey “better” for everyone.

Lower to mid-range mānuka honey can still be enjoyed daily, especially for taste, versatility, and general use. The best choice depends on how you plan to use it, not just the number on the jar.

At M&H, we encourage customers to choose based on suitability, not hype.

Myth 4: Mānuka Honey Is a Cure-All

Mānuka honey is often associated with wellness, but it is not a miracle product. It is a natural food with unique properties, best enjoyed as part of a balanced lifestyle.

Be cautious of exaggerated claims that promise instant results. Reputable brands focus on quality, testing, and transparency rather than sweeping guarantees.

Myth 5: Colour and Thickness Prove Authenticity

Many people believe darker or thicker honey is automatically more authentic. In reality, colour and texture can vary naturally depending on season, region, and storage conditions.

Testing, traceability, and certification are far more reliable indicators of authenticity than appearance alone.

How to Spot Real Mānuka Honey

To avoid falling for marketing hype, look for these key signs:

• Clear country of origin, specifically New Zealand
• Transparent testing and grading information
• A trusted producer with a clear supply chain

M&H Mānuka Honey meets these criteria, giving customers confidence in every jar.

Why Transparency Matters More Than Ever

As demand for mānuka honey grows, so does the responsibility of producers to be honest and clear. At M&H, we focus on education as much as quality because long-term trust matters more than short-term trends.

Understanding the facts allows you to enjoy mānuka honey for what it truly is, a rare, carefully produced New Zealand treasure.

Shop Genuine M&H Mānuka Honey

Explore our authentic range and choose the mānuka honey that suits your needs at the M&H Mānuka Honey shop.

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